Team
The people behind Rumi
A small team in Los Angeles. Three founders, all of us Farsi speakers, and the same three people who answer every early-access request — there is no support queue between you and whoever builds this.

Dr. Ali Naeini
Chief Executive OfficerAli decides what Rumi does next, and answers most early-access requests himself. If you write to us, there is a good chance the reply is from him.
- Led products used by more than 100 million people at Business Insider and Spotter.
- PhD, UC Berkeley & Merced.

Saba Fazel
Chief Growth OfficerSaba is who you talk to first, in English or Farsi. She runs onboarding — she will sit with you while Rumi is connected to your accounts, and decide with you what she is allowed to see.
- Talks to owners directly, in English or Farsi.
- Data Science, UCLA.

Parnian Fazel
Chief Technology OfficerParnian builds and runs the assistant — the part that reads your messages, and the part that refuses to send anything you have not approved.
- Native Farsi speaker; ships end to end — architecture, backend, infrastructure, deployment.
- MSc Machine Learning, Imperial College London.
Rumi is the product we use ourselves every day before we hand it to anyone else. That is the whole reason it is still invitation-only: we would rather onboard a few businesses properly than a lot of them badly.
Want her in your chat?
Two plans you pick yourself, and a third we shape around your team. Setup is done with you rather than handed to you.
Recruit your assistant →One line per person, billed monthly. Farsi, Spanish, English and more — whichever you speak.