Team
The people behind Rumi
A small team in Los Angeles. Three founders, all of us Farsi speakers, and the same three people who answer every enquiry — there is no support queue between you and whoever builds this.

Dr. Ali Naeini
Chief Executive OfficerAli decides what Rumi does next, and answers most enquiries himself. If you write to us, there is a good chance the reply is from him.
- Led products used by more than 100 million people at Business Insider and Spotter.
- PhD, UC Berkeley & Merced.

Saba Fazel
Chief Growth OfficerSaba is who you talk to first, in English or Farsi. She runs onboarding — she will sit with you while Rumi is connected to your accounts, and decide with you what Rumi is allowed to see.
- Talks to owners directly, in English or Farsi.
- Data Science, UCLA.

Parnian Fazel
Chief Technology OfficerParnian builds and runs the assistant — the part that reads your messages, and the read-only connections that leave the sending to you.
- Native Farsi speaker; ships end to end — architecture, backend, infrastructure, deployment.
- MSc Machine Learning, Imperial College London.
Rumi is the product we use ourselves every day before we hand it to anyone else. And setup is personal: we connect Rumi to your accounts together. If you are in Los Angeles, one of us will come to you, show you the assistant working, and sit with you and your staff until everyone knows how to use Rumi.
Want Rumi in your chat?
Two plans you pick yourself, and one we shape around your business. Setup is done with you rather than handed to you.
Recruit your assistant →Farsi, Spanish, English and more — whichever you speak.