Terms of Service

You must be at least 18 years old and able to form a binding contract to use the Services. The Services are not directed to children, and you may not let anyone under 18 use your account.

We offer the Services for use in the United States. Signing in by phone and reaching Rumi over iMessage require a United States mobile number. You must give us accurate information and keep it up to date.

You create an account with your mobile phone number, which we verify with a one-time code sent by text message. You are responsible for everything that happens under your account and on the messaging accounts you use to reach Rumi, and for keeping your phone, your messaging apps, and any codes secure. Tell us right away at support@rumiai.ai if you think someone else has used your account.

A plan sold per line covers one person. You may not share a line with someone else, sell or transfer your account, or create an account if we have previously closed yours for breaking these Terms, unless we agree in writing.

Parts of setup are done with a member of our team, for example connecting your Telegram bot or your Google account. When you ask us to help, you authorize us to take the setup steps you ask for.

Rumi is an AI assistant you reach in a messaging app you already use. Today those are iMessage and Telegram. You can send Rumi text, voice notes, and photos; Rumi can reply in text or out loud, keep notes about what you have told it so it can carry context between conversations, set reminders you ask for, read business cards from a photo, and prepare documents such as slide decks.

In these Terms, “Input” means anything you or your connected accounts make available to the Services, including messages, voice notes, photos, files, contacts, and account content Rumi reads; “Output” means what the Services generate in response, including replies, transcripts, summaries, drafts, and documents; and “Your Content” means your Input and Output together.

Rumi is software, not a person. A human on our team does not write Rumi’s replies. When you set up a channel, you agree that the messages you send in that chat, and the content you connect, are processed by AI to provide the Services. Rumi only answers the accounts and numbers that are set up for your assistant.

Rumi may message you first in a few cases: a reminder you set, a welcome message, and short setup tips while you are getting started. You can tell Rumi or us to stop the tips at any time.

You can choose to connect other accounts to the Services, such as your Google account (“Connected Accounts”). You decide what to connect and what to approve on the provider’s own consent screen. By connecting an account you authorize us to access it and to retrieve, process, and store the information it makes available, in order to provide the Services to you as described in our Privacy Policy.

The permission the Google connection holds is read-only. It can find, read, and summarize; a request through it to send, delete, or change anything fails at the provider’s end. The consent screen may list more Google services than Rumi’s tools use today, and the Privacy Policy lists them.

You may connect only accounts you are entitled to connect, and you are responsible for following the provider’s terms and any rules that apply to the information in that account, including where it belongs to an employer or contains other people’s information. You can withdraw access at any time in the provider’s account settings, or ask us to disconnect it. Withdrawing access does not by itself delete information already retrieved; you can ask us to delete it as described in the Privacy Policy.

A provider can change or end its connection at any time. For example, for a personal Gmail address Google currently expires the permission after seven days, so you may need to approve it again about once a week.

When Rumi writes something meant for another person, such as a follow-up to a customer, it comes to you as a draft in your chat. You decide whether to use it, and you send it yourself, from your own account. You are responsible for anything you send, publish, or do using Output, including making sure it is accurate, lawful, and appropriate, and that you have any consent the law requires to contact the recipient.

We may add features that let the Assistant do something for you beyond replying to you, such as adding a calendar event. We will tell you before such a feature is available on your account and how to turn it off. If you use one, you authorize the Assistant to take the actions you ask for, you remain responsible for checking what it did, and you agree that some actions cannot be undone. Safeguards such as confirmation steps reduce the risk of mistakes; they do not remove it.

AI makes mistakes. Output can be wrong, incomplete, out of date, or different from what you meant, and a transcript of a voice note can mishear you. Rumi can also be misled by content it reads, for example an email written to trick an AI assistant into saying or doing something. Check Output before you rely on it, especially for anything important, and do not rely on Output as a sole source of truth.

Rumi is not a lawyer, doctor, accountant, financial adviser, or other licensed professional, and Output is not professional advice. Do not use the Services for emergencies or for decisions where an error could cause serious harm without checking with a qualified person.

You are responsible for your Input, including having every right, license, and consent needed to provide it to us and to let us use it as these Terms and the Privacy Policy describe. If you share information about other people with Rumi, such as a contact’s details or a customer’s message, you are responsible for having a lawful basis to do so.

Rumi runs on servers we operate, and the small team that operates them has technical access to the data stored there. Our commitment to you is a matter of policy, not a technical impossibility: we do not read the content of your conversations with Rumi or the content Rumi retrieves from your Connected Accounts, except:

• when you ask us for help, in which case we look at what is needed to help and tell you what we looked at;
• feedback you choose to send us, including through Rumi, which our team reads;
• when reasonably necessary to investigate a security incident, abuse, or a suspected violation of these Terms, or to keep the Services working (for example, reviewing an error log that contains part of a message); and
• when the law requires it.

We do not sell your personal information, and we do not use Your Content to train AI models. The AI model providers we use process Your Content to generate responses for us under contract. Our Privacy Policy describes these practices in detail and controls if it is more specific.

Plans and prices

The plans, what each includes, and their prices are published on our plans page and shown again before you pay. Rumi Personal is billed per line, each month, in advance. Business is billed per business, each month, in advance. Enterprise, and any Business plan with its own written agreement, is billed as that agreement states, and that agreement governs if it conflicts with this section. Prices are in U.S. dollars and do not include taxes; we add taxes where the law requires.

Trials

A new plan bought on this site starts with a trial period: fourteen days, or longer if you enter a valid code from a partner. Nothing is charged during the trial. The date of your first charge and the amount are shown before you confirm, and we email you a reminder before the trial ends. If you cancel before the trial ends, you are not charged. If you do not cancel, your plan starts on that date and your payment method is charged.

Automatic renewal

Your plan is a subscription that continues and renews each month, and your payment method is charged the then-current price for each month in advance, until you cancel. By starting a plan you authorize us, Rumi Inc as our billing company, and the payment processor acting for us, to charge your payment method that way. If a charge fails, we may retry it, and we may suspend the Services until it succeeds.

How to cancel

You can cancel at any time, online, through the billing portal linked from your account or your receipts, by asking Rumi in your chat, or by emailing support@rumiai.ai. We confirm the cancellation and the date it takes effect. Cancellation stops future charges; the Services continue until the end of the period you have already paid for. There is no cancellation fee.

Refunds

If Rumi is not working for you, you can ask for your money back on your first paid month: email support@rumiai.ai within fourteen days of the first charge on a new plan and we will refund that charge and end the plan. This applies once per customer. Otherwise, payments are not refundable and we do not refund part of a period, except where the law requires or where we end the Services for reasons other than your breach (see “General terms”).

Price and plan changes

We may change prices or plan terms. We will tell you by email before a change to your price takes effect, giving at least the notice the law requires, and the change applies from your next billing period after that. If you do not want to continue at the new price, cancel before it takes effect.

Who bills you

Rumi Inc, a company affiliated with Rumi AI, bills and collects payments for the Services on our behalf, and your card statement and receipts name Rumi Inc. It collects as our agent: a payment to Rumi Inc is a payment to us, your agreement for the Services stays with Rumi AI LLC, and trials, renewal, cancellation, and refunds work as these Terms say, whichever name appears on the charge. Questions about a charge go to support@rumiai.ai.

Payment processing

Payments are handled by a third-party payment processor. Your card details go to the processor, and this site does not receive or store them. You must provide a payment method you are authorized to use and keep your billing details current.

Plans are for normal personal or business use by the people they cover. Fair use applies: at peak times we may prioritize or limit throughput, for example across rolling usage windows, so that every customer’s assistant stays responsive. We may set or change reasonable usage limits, and we will tell you before a change materially reduces what your plan includes.

We work to keep the Services available, but they may be interrupted, for example for maintenance, because of a problem with a messaging app or another provider we depend on, or for reasons outside our control. Unless a written agreement says otherwise, we do not promise any particular uptime.

We may offer features marked as beta, preview, or coming soon. They are provided as they are, may change or be withdrawn, and are not part of what a plan promises until they are generally available. Features described on this site as coming soon are plans, not commitments.

When you enter your phone number and request a code, or verify a number for your assistant, you agree to receive a text message with a one-time code for that request. We send one text per request. These messages are for verification only; we do not send marketing by text message. Message and data rates may apply. Message frequency depends on how often you request a code.

For help, email support@rumiai.ai. You can opt out of these texts at any time by any reasonable means, for example by replying STOP or by emailing us; if you do, you will not be able to sign in by text-message code until you opt back in. Carriers are not liable for delayed or undelivered messages. Our Privacy Policy explains how we handle your phone number; we do not sell or share it, or your consent to receive texts, with anyone for their marketing.

Some services are not included in an assistant subscription and are agreed with you separately: answering your business phone, a voice made from your own voice, a shared lead view for your business, custom websites and apps, and Enterprise deployments. Their scope, price, and any additional terms are set out in a written agreement, order, or proposal we agree with you. These Terms apply to them as well, and the written agreement controls if the two conflict.

If we answer calls or messages from your customers for you, you are responsible for giving them any notice and obtaining any consent the law requires, including for recording or transcribing calls and for telling callers they are speaking with an AI, and for the business information you ask us to give them. We process your customers’ information on your behalf and as our agreement with you directs.

We make a voice from a recording only of the account owner’s own voice, only with the owner’s explicit written consent, and only for that owner’s business. You may not ask us to make, or use the Services to make, a voice from anyone else’s recording.

You agree not to use the Services, or help anyone else use them, to:

• break any law or regulation, or infringe or violate anyone’s rights, including privacy, publicity, and intellectual property rights;
• send spam or unsolicited messages, or contact people in a way that breaks marketing, telemarketing, or anti-spam laws (such as the TCPA or the CAN-SPAM Act), including with drafts Rumi prepares;
• harass, threaten, defraud, impersonate, or mislead anyone, including by presenting Output as written by a person where the law requires you to disclose that it was not;
• create or share content that is unlawful, sexually exploits minors, promotes violence or self-harm, or is hateful or defamatory;
• record, copy, or imitate anyone’s voice or likeness without their consent;
• make decisions with legal or similarly significant effects on a person, for example about credit, employment, housing, insurance, education, or health care, based only on Output and without meaningful human review;
• connect an account, or share someone’s information, that you do not have the right to connect or share;
• reverse engineer, decompile, or try to extract the source code, models, or instructions behind the Services, except where the law allows this despite this restriction;
• get around usage limits, security measures, or safeguards, including by trying to manipulate the Assistant with hidden or deceptive instructions;
• access the Services with bots, scrapers, or other automated means except through features we provide, or overload, disrupt, or probe the Services or the systems they run on;
• use the Services or Output to build or train a competing product or AI model, or resell or sublicense the Services without our written permission; or
• introduce malware or anything else harmful into the Services.

We may investigate suspected violations, and we may suspend or end access as described in “General terms.”

Your content

As between you and us, you own Your Content, including, to the extent the law allows, the Output generated for you. You grant us a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display Your Content only as needed to provide, secure, support, and maintain the Services for you, to comply with law, and as described in the Privacy Policy. The license ends when Your Content is deleted from our systems, except for copies we must or may keep as the Privacy Policy describes.

Because of how AI works, Output may not be unique: another user may receive the same or similar output, and we do not promise that any copyright or other right exists in Output.

Our Services

The Services, including their software, design, and text, and the Rumi name and logo, belong to us or our licensors and are protected by intellectual property laws. While you follow these Terms and pay any fees that apply, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to use the Services for your own personal or internal business purposes. We keep all rights we do not expressly grant.

Feedback and usage data

If you send us ideas, suggestions, or other feedback, we may use them for any purpose without obligation to you. We may also collect technical information about how the Services are used and use it, in a form that does not identify you, to operate, secure, and improve the Services.

The Services depend on and connect to services we do not control, including the messaging apps you use to reach Rumi, your Connected Accounts, AI model providers, hosting providers, and the payment processor. Your use of a third-party service is governed by its own terms and privacy policy, and you are responsible for complying with them. We are not responsible for third-party services or their availability, and a change a provider makes, for example to a messaging app or to what an account permission allows, may change or interrupt part of the Services. We may add, change, or stop offering a messaging channel, including because a platform changes its rules for AI assistants; if we stop one you use, we will tell you and help you move to another channel, and you may cancel.

The companies that make the messaging apps you use to reach Rumi are not parties to these Terms, are not responsible for the Services, and do not sponsor or endorse Rumi.

Your use of the Services, and any reliance on Output, is at your own risk. To the fullest extent the law allows, the Services and all Output are provided “as is” and “as available,” and Rumi AI, its affiliates, and their officers, employees, agents, suppliers, and licensors (the “Rumi Parties”) disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

Without limiting the paragraph above, the Rumi Parties do not warrant that the Services or any Output will be accurate, complete, current, or reliable; that the Services will be uninterrupted, secure, or free of errors or harmful components; that the Services will work with any particular device, messaging app, or Connected Account; or that any content or data will be stored or delivered without loss. Nothing you learn from us or through the Services creates a warranty that these Terms or a written agreement signed by us do not expressly state.

Some places do not allow certain warranties to be excluded, so some of these exclusions may not apply to you, and you may have additional rights.

To the fullest extent the law allows, the Rumi Parties will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business, goodwill, data, or use, or the cost of substitute services, arising out of or relating to these Terms or the Services, however caused and under any theory of liability, including contract, tort (including negligence), and strict liability, even if we were told such damages were possible.

To the fullest extent the law allows, the Rumi Parties’ total liability for all claims arising out of or relating to these Terms or the Services is limited to the greater of (a) the amounts you paid us for the Services in the six months before the event giving rise to the claim, or (b) one hundred U.S. dollars.

These limits apply even if a remedy fails of its essential purpose, and they are an essential part of the bargain between you and us. They do not limit liability that the law does not allow to be limited, such as liability for fraud, gross negligence, or willful misconduct, or for death or personal injury caused by negligence.

To the extent the law allows, you will defend, indemnify, and hold harmless the Rumi Parties from any third-party claim, and the losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) that result from it, to the extent it arises out of: (a) your breach of these Terms; (b) Your Content, or an account you connected without the right to do so; (c) anything you send, publish, or do using Output, including a draft you send; or (d) your violation of any law or of a third party’s rights. We may control the defense of a claim you must indemnify, and you will cooperate with us. You may not settle such a claim without our written consent.

Please read this section carefully. It affects your legal rights, including your right to file a lawsuit in court and to have a jury hear your claims.

Informal resolution first

Before either of us starts an arbitration or a court case, the party with the dispute will send the other a written notice describing it and the relief sought (to us at support@rumiai.ai; to you at the email address on your account), and we will both try in good faith to resolve it for at least thirty days after the notice is received. Starting an arbitration requires this step first, and any limitation period is paused while it runs.

Agreement to arbitrate

If the dispute is not resolved informally, you and Rumi AI agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services (a “Claim”) will be resolved by final and binding individual arbitration, including any question about whether a Claim must be arbitrated. JAMS will administer the arbitration under its rules then in effect for the type of dispute, including, for a consumer Claim, the JAMS Consumer Arbitration Minimum Standards, before a single arbitrator, in English. The Federal Arbitration Act governs this section. The arbitrator may award the same individual relief a court could, and judgment on the award may be entered in any court with jurisdiction. Unless we agree otherwise, any hearing will take place by video or in the county where you live.

Exceptions

Either of us may instead bring in court:

• an individual claim in small claims court, as long as it stays there and is not brought as a class or representative action;
• a claim seeking only injunctive relief, including public injunctive relief where the law does not allow that relief to be waived; and
• a claim for infringement or misappropriation of intellectual property.

If a Claim seeks public injunctive relief together with other relief, the other relief is arbitrated first, and the request for public injunctive relief is then decided by a court, which will pause that part of the case until the arbitration ends.

Costs

Fees are allocated under the applicable JAMS rules. For a consumer Claim, you will not pay more in filing fees than you would to file in court, and if you show that the costs of arbitration would be prohibitive compared with court, we will pay what is needed to prevent that. If the arbitrator finds a Claim was frivolous or brought for an improper purpose, fees are allocated as the applicable rules and law allow.

Many similar claims

If twenty-five or more similar demands for arbitration are filed against us by or with the help of the same law firm or organization, the JAMS Mass Arbitration Procedures and Guidelines will apply to them.

Class action waiver

To the fullest extent the law allows, you and Rumi AI each agree that a Claim may be brought only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not combine more than one person’s claims or preside over any form of class or representative proceeding. If this waiver is found unenforceable for a particular Claim or remedy, that Claim or remedy, and only that one, will be decided in court, and the agreement to arbitrate will not apply to it.

Your right to opt out

You can opt out of this agreement to arbitrate by emailing support@rumiai.ai within thirty days after you first accept these Terms, with your name, the phone number or email address on your account, and a clear statement that you are opting out of arbitration. Opting out does not affect anything else in these Terms, and if you opt out, we are not bound by this agreement to arbitrate either.

Rumi Inc, our billing company

This section, and “Governing law and venue” below, also cover a Claim between you and Rumi Inc that arises out of or relates to these Terms, the Services, or a charge for them, in the same way as a Claim between you and Rumi AI, and Rumi Inc may enforce them. An opt-out from arbitration applies to Rumi Inc as well.

Changes to this section

If we change this section after you accept it, the change will not apply to a Claim that was already pending or known to us, and you may reject the change by emailing us within thirty days of being told about it, in which case the version you last accepted continues to apply.

Changes to the Services

We may add, change, or remove features. If we remove a feature that is a material part of a plan you pay for, we will tell you, and you may cancel.

Changes to these Terms

We may update these Terms. We will change the effective date above, and if a change is material we will tell you before it takes effect, by email or through the Services. A change applies from its effective date and not to a dispute that arose before it. If you do not agree to a change, stop using the Services and cancel your plan before it takes effect; using the Services after that date means you accept the updated Terms.

Suspension and termination

You can stop using the Services and close your account at any time. We may suspend or end your access if you breach these Terms, if your use creates legal, security, or operational risk for us or others, if payment fails, or if we stop offering the Services. Where reasonable we will tell you first and give you a chance to fix the problem. If we end the Services for reasons other than your breach, we will refund any fees you prepaid for the period after the end. Sections that by their nature should survive termination, including ownership, disclaimers, limitation of liability, indemnification, and dispute resolution, survive it.

Your data when you leave

Before or after your plan ends, you can ask us for a copy of the notes and summaries Rumi keeps about your work, or ask us to delete your data, and we will do so as the Privacy Policy describes.

Electronic communications

You agree that we may provide notices, receipts, trial and renewal reminders, and other communications about the Services electronically, by email, in the dashboard, or in your chat with Rumi, and that these satisfy any requirement that they be in writing.

Export controls and sanctions

You may not use or export the Services in violation of U.S. export control or sanctions laws, and you confirm that you are not located in a country subject to a comprehensive U.S. embargo and are not on a U.S. government list of restricted parties.

Notice for California users

Under California Civil Code Section 1789.3, California users are entitled to the following notice: the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.

Governing law and venue

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Subject to “Dispute resolution” above, the state and federal courts located in Los Angeles County, California have exclusive jurisdiction over any dispute that is not arbitrated, and you and we consent to venue there.

Everything else

These Terms, together with the Privacy Policy and any written agreement or order that refers to them, are the entire agreement between you and us about the Services. If a provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets. Nothing in these Terms creates a partnership, joint venture, employment, or fiduciary relationship. Headings are for convenience only.

Questions about these Terms, a cancellation, a refund, or an arbitration opt-out? Email us at support@rumiai.ai. Rumi AI LLC, Los Angeles, California.